About Us Here At Luther Family Ford

A Family-Owned Fargo Ford Dealer

Our dealership first opened in 2001 and joined the Luther Automotive Group in 2003. The family story runs deep: Rudy Luther opened his first store in 1952, and today the family owns and operates several dealerships across Minnesota, North Dakota, Wisconsin, and more. We remain family-owned and operated, earning your business through honest pricing and first-class service.

That dedication shows in our results. Luther Family Ford is a 12-time Ford President's Award winner, a recognition reserved for dealerships that deliver outstanding customer satisfaction, and one of North Dakota's largest-volume new Ford dealers. We have also earned CARFAX® Top Rated Dealer and Cars.com Dealer of the Year honors in multiple years, so you can explore our new Ford lineup with confidence.

Why Shop With Luther Family Ford?

Our new Ford inventory is packed with cars, trucks, and SUVs, and you will find an equally wide selection of pre-owned vehicles from Ford and other automakers. Our well-versed sales associates explain the latest Ford innovations and help Valley City drivers find the right fit. We have built the buying process around your time and budget:

• No-haggle pricing on every new and used vehicle
• Online shopping and at-home delivery with Luther Direct
• Same-day financing decisions from our on-site finance team
• Military and college graduate purchase incentives
• A digital trade-in calculator and a same-day written offer when you sell us your car

The perks continue long after the sale. The Luther Advantage saves you on car washes and fuel, adds a five-day/500-mile exchange policy on used vehicles, and includes extended warranty coverage on every pre-owned vehicle we sell.

When you visit, settle into our customer lounge with complimentary Wi-Fi, snacks, and beverages, or let the kids enjoy our family-friendly play area; your pets are welcome on the showroom floor, too.

Ford Service, Amenities & Community

Your relationship with Luther Family Ford only grows stronger after you drive off the lot. Our Ford service center is staffed with Ford Senior Master Certified Technicians who keep your vehicle running its best, and we make routine visits easy for Moorhead, MN drivers:

• Complimentary multi-point inspections and shuttle service
• Express service lanes and online appointment scheduling
• Early drop-off, late pick-up, and 24/7 key drop-off lockers
• Mobile service vans for repairs at your home or work
• Military discounts on service, plus available rental vehicles

Caring for our neighbors matters as much as caring for vehicles. For roughly a decade, we have supported Frasier, Ltd., a local organization helping children, youth, and adults pursue independence, through donations, volunteering, food, and necessity drives. Each month, we also team up with AM 1100 The Flag to salute local law enforcement.

Visit Us In Fargo Today

From an enormous selection of new and used Ford vehicles to dependable service, Luther Family Ford has every part of vehicle ownership covered. We would love to show you the difference a family-owned dealership makes. Stop by our showroom or browse our inventory online. We look forward to meeting you.